![]() ![]() If it doesn't seem fair that only accounts with 10,000 or more followers get this functionality, I hear you - but it isn't all sunshine and butterflies for accounts with large followings. ![]() However, if you have a verified account or over 10,000 followers, your account gains the "swipe up" functionality, in which you can add a link to a frame of your story and have viewers swipe up to learn more or engage. So, they've done everything in their power to make leaving the app challenging. Instagram has a vested interest in keeping users on their app for longer periods of time because of ads. The captions of in-feed posts do not permit links, and rumor has it that trying to add a link (which will show up as a text-only URL) can knock your post down a few pegs on the algorithm. ![]() When you're launching a new company, introducing a new podcast episode, sharing a YouTube video or posting content that should be attached to a link, many accounts simply have to direct followers to the link in their profile bio. You can't attach a link to an in-feed post. Related: Are Your Instagram Stories Doing Well? Here's How to Measure Their ROI.ΔΆ. Sharing to your story is a way to be on the offensive against the friends and family algorithm. I'm sure there have been times when you see a post in someone's story that you didn't see in your feed. Sharing your post to your story can increase the likelihood that more of your followers see it, even if you're lower in their feed algorithm. It's great to always show up at the top of your mom's or best friend's feed, but let's be real - they're going to check your feed and engage with your post regardless. While this bolsters user experience by showing content you're most likely to be interested in, it makes it hard for entrepreneurs to get exposure on their follower's feeds. The algorithm generates your feed based on whose account you check the most often, who you have tagged content with and whose content you continuously engage with. Yes, they can tell which accounts those are. On both Facebook and Instagram, your news feed prioritizes your best friends, family members and favorite celebrities. Your feed does not give equal opportunity to everyone you follow. ![]()
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